With a healthy portfolio focused in dietary supplements, iron supplements, personal hygiene, gastroenterology, mental alertness, sleep aids and cold & flu medicine categories, Meda Consumer Healthcare continues to expand its expertise. Last year Meda expanded its leadership role in the iron category with its robust portfolio of Feosol® iron supplements, a first step in reinvigorating the stagnant iron supplement segment. This year the company significantly expanded its leadership in the Sleep and Alertness Aids segment with Vivarin alertness aid and the newly acquired MidNite brand..