We specialize in specialty. That’s why you’ll find a unique and diverse range of brands in the
Meda Consumer Healthcare portfolio. These brands range from time-tested legacy products
that have been recommended by doctors for more than 70 years to brand-new, cutting-edge
products on the forefront of consumer healthcare trends.

NEW LOOK: Aug 2013 - Look for new Geritol® packaging on retailer shelves nationwide.

Geritol Complete and Tonic
With a healthy portfolio focused in dietary supplements, iron supplements, personal hygiene, gastroenterology, mental alertness, sleep aids and cold & flu medicine categories, Meda Consumer Healthcare continues to expand its expertise. Last year Meda expanded its leadership role in the iron category with its robust portfolio of Feosol® iron supplements, a first step in reinvigorating the stagnant iron supplement segment. This year the company significantly expanded its leadership in the Sleep and Alertness Aids segment with Vivarin alertness aid and the newly acquired MidNite brand..